Hélà
Anta · Lifestyle Collection · 2024
Chief Hela is the name given to Kyrie Irving by his late mother's tribe, the Standing Rock Sioux Nation. This collection was built to honor who he is — not just what he does on the court.
I helped launch Kyrie Irving's first signature line at Anta — sketching about half the apparel, owning trims and graphics across the line, and splitting the tech packs evenly with the senior designer. The line debuted with a 36-piece collection on the runway in Shenyang (Sept '24), then shipped a new collection each quarter after. On a lean two-person US team, I also led the logo collection for Anta's US store and built the line plans and pipeline the whole team ran on.
Sketched ~half the apparel
Trims & graphics across the line
Tech packs (split with senior)
Led the US-store logo collection
Line plans & production pipeline
US–China factory communication