Hélà
2024
Lifestyle Collection
Anta
Chief Hela is the name given to Kyrie Irving by his late mother's tribe, the Standing Rock Sioux Nation. This collection was built to honor who he is — not just what he does on the court.
I helped launch Kyrie Irving's first signature line at Anta — sketching about half the apparel, owning trims and graphics across the line, and splitting the tech packs evenly with the senior designer. The line debuted with a 36-piece collection on the runway in Shenyang (Sept '24), then shipped a new collection each quarter after. On a lean two-person US team, I also led the logo collection for Anta's US store and built the line plans and pipeline the whole team ran on.
IN THE MEDIA
September 29.2024
Kyrie Irving just debuted his first-ever HELA apparel collection
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January 13, 2025
Make Way for ANTA’s New Clothing Line
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April 8, 2024
Make Way for ANTA’s New Clothing Line
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10.11.2025
Why ANTA is More Than a Sportswear Brand: The Story Behind the Movement
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